We Love Africa – We welcome you to be a part of the development of Africa and its people.
Prime group has a diversified portfolio and is driven by a performance ethic based on commitment to deliver to expectations and excel.
Prime Group has grown steadily and has established itself as the “Preferred Provider” in the fields of Direct Investments in Mining, Hotels and Renewable Energy Power Projects, Funding of Humanitarian Infrastructure Projects and Commodity Trade.
Prime Group has maintained highest standards of practices, principals and corporate governance policies to ensure excellence in performance at all levels and create a presence all across South Asia, Africa, Europe and Middle East.
Our goal is to become the perfect bridge of opportunities linking Africa with Asia and to be a long-term strategic partner; adding value project-by-project.
Our Mission
• Nurture Capable Manpower
• Deliver Best Results
• Develop Global Alliances in every field
Core Values
• Self Improvement
• Respect
• Teamwork
• Productive
• Integrity
• Entrepreneurship
We can take you to Africa?
You let us know your expertise and interest and we provide the opportunity for you in Africa.
Africa’s 54 distinct economies are laden with opportunities – We welcome you to Africa.
The conversation in Africa is shifting from one of “deficits” and “gaps” to one about opportunities, prospects, ventures and creativity. That’s not news to companies that have paid close attention to the continent and invested there. The fast growing youth population, the urbanization expected to drive over 50% of Africans to cities by 2050, and Africa’s formalizing economy are all well known. These trends and other developments have driven a half century or more of growth in Africa, and will continue to do so.
Prime Group provides some low-hanging fruit in terms of investment in the continent of Africa.
It’s important to acknowledge that Africa tests an investor’s patience, time horizons and return models that fit other markets don’t always work in here this makes Prime Group an ideal partner to venture into Africa.
“Difficulties mastered are opportunities won.” – Winston Churchill
The continent’s natural resources, especially Minerals like Copper, Gold, Iron Ore and Oil, will remain central to many countries economy. Resource-rich countries are benefiting from stronger global demand in the aftermath of recession, driven in particular by the burgeoning appetites of China and India for Minerals and Energy products which is driving investment in exploration and extraction.
Oil has been the main focus of foreign direct investment (FDI), but key minerals, such as Gold, Copper, Iron ore, Chrome and Diamonds, and more exotic elements, are major draw-cards. Most notably new medium size Mining firms, which tend to be more dynamic and responsive, are playing a key part in the investment surge.
We as Prime Group have a vast experience in doing business in several African countries having Minerals like Oil, Gold, and Copper etc. We provide a platform for our partners to come with us to Africa to have access to the Minerals through reliable sources, be part of the opportunities in the development of Africa through various Infrastructure projects and of providing Consultancy services to developing sectors of Finance, Banking and Insurance.
DR Congo alone is estimated to have $24 trillion worth of raw known untapped mineral deposits (equivalent to the combined Gross Domestic Product of Europe and the United States) as per the African Business Report of 30th May 2014.
African markets are increasingly open for business. Despite perceptions of elevated and uniform risk, in many ways, the continent is no different to others. Sound business practices enable well-run firms and funds to convert business strategies into actual results. Yet the continent’s rich diversity and undoubted complexity make it possible to identify five strategic critical success factors that will likely distinguish success from failure when executing an African growth strategy.
Prime Group’s Africa business Perspective
The eye of the beholder: African business ventures can be risky, but no more so than those in much-hyped emerging markets in other regions. Giving substance to your Africa strategy involves a choice: one can emphasize a search for opportunities and then factor in risks accordingly, or take a “risks-first” approach and only weigh opportunities after first filtering for risk. Successful entities have tended to do the former.
Prime Group’s Africa business Planning
Patience and persistence = results: while it is often said that rewards go to the bold, in African investing it is also true that patience is a virtue (and pays). Experienced foreign investors repeatedly note that nowhere else is there such a direct correlation between careful planning (and flexibility about plans once formed) and a successful outcome.
Prime Group’s Africa business Places
Seek platforms and hubs: Africa’s hallmark is diversity; it is essential to identify the key areas and opportunities which are available in each country.
Prime Group’s Africa business Partnerships
Relationships matter: perhaps more than in any other continent — fostering good, proper relations with all levels of government and business partners will continue to be vital to realizing strategic aims. We therefore believe that strong local partnerships are critical to success. There is a lot of scope for cooperative partnerships harnessing different players’ strengths.
Prime Group has the experience and expertise to identify the correct partnership related to the prospective business in each country.
Prime Group’s Africa business Human Resources
No strategy is self-executing: sustainable success in Africa will increasingly turn on identifying, nurturing and retaining talented and committed local Human Resources.
Prime Group has a strong presence on the ground for several years to engage the right people for the business.
Conclusion:
Successful and experienced African investors consistently reveal a tendency to view risk as one factor in their overall approach - those who go looking for risks will surely find them. Yet success stories abound.
African governments and communities will continue to welcome responsible and committed investment.
Africa’s is an emerging force with the continent’s collective GDP expected to touch $3.6 trillion by 2020, up from $2.1 trillion in 2011.
